Position Summary
The Marketing, Advancement & Enrollment Coordinator leads the school's marketing, enrollment, donor relations, alumni engagement, and community outreach efforts. Working closely with the Principal, this position helps grow enrollment, strengthen family engagement, increase philanthropic support, and promote the school's mission through strategic communications and relationship-building.
Key Responsibilities
- Develop and manage the annual marketing calendar for admissions, fundraising, alumni, and school events, including proactive marketing plans and timelines.
- Execute marketing and communications initiatives in collaboration with the Principal, ensuring consistent messaging and branding across all platforms.
- Drive enrollment growth by generating prospective family leads, supporting admissions events, and promoting the school to the broader community.
- Manage Salesforce CRM, maintaining accurate records for prospective families, current families, donors, alumni, and community partners.
- Coordinate donor communications and stewardship, including regular updates, newsletters, acknowledgments, and donor engagement activities.
- Build and strengthen alumni relationships through outreach, communications, social media engagement, and alumni-focused initiatives.
- Plan and coordinate alumni events, including annual reunions and alumni participation in school traditions and activities.
- Engage current families through storytelling, communications, events, and volunteer opportunities that strengthen school community and retention.
- Manage the school's social media, email marketing, and digital communications, using platforms such as Mailchimp to increase awareness and engagement.
- Cultivate community partnerships and donor prospects by representing the school at community events and identifying opportunities for growth and support.
