National Partnerships Director (Sales)
Job Description
Status: Full-time with benefits
Compensation: $100,000–$125,000 base salary, with on-target earnings (OTE) of $142,000-$167,000
Job Summary
The Partnership Director is the strategic leader of Friendzy's sales organization, responsible for driving revenue growth, expanding our reach into non-public schools and dioceses, and developing a high-performing sales team. This role blends data-driven strategy with hands-on coaching and front-line leadership: pulling and analyzing Salesforce data to identify trends in new sales and retention, building monthly regional plans with clear sales targets and lead/lag measures, coaching individual sales team members, and personally opening doors at the diocese, district, and network level to secure full-system partnerships.
This is a player-coach role. The Partnership Director leads the team through forecasting, accountability, and individualized coaching, while also traveling to present professional development, deliver public-facing PD and demos, write marketing emails, and personally drive the "big rock" work — the diocesan and network-level conversations that unlock significant growth. The ideal candidate is a leader, a coach, a driver, a confident public speaker, and someone with deep familiarity with and passion for the non-public and Catholic school landscape.
Key Responsibilities
Sales Strategy, Data & Forecasting
- Analyze and interpret Salesforce data to track new sales sources, monitor retention trends, and identify the highest-impact opportunities for growth.
- Use forecasting to project realistic sales targets at the team, regional, and individual levels.
- Build monthly strategic plans for each region, including sales targets, lead measures (calls, emails, demos), and lag measures (closed business, retention).
- Develop and refresh the overall monthly sales strategy in alignment with company priorities and growth goals.
Team Leadership & Coaching
- Lead, manage, and develop a sales team of three, providing individualized coaching tailored to each team member's strengths, goals, and growth areas.
- Hold the team accountable to clear weekly and monthly metrics, and build a culture of ownership, follow-through, and continuous improvement.
- Help each sales team member build a strategic plan, including pulling targeted call lists, prioritizing accounts, and sequencing outreach.
- Coach the team on prospecting, discovery, demos, objection handling, and closing while modeling best practices through live calls and meetings as needed.
Growth Strategy & "Big Rock" Partnerships
- Develop and execute growth strategies to expand Friendzy's reach into new markets, dioceses, and school networks.
- Personally open doors at the diocese and network level, driving conversations that result in full-diocese or full-network adoption of Friendzy.
- Build and steward relationships with superintendents, diocesan leaders, and key decision-makers in the Catholic education community.
- Identify and pursue strategic partnerships and channel opportunities that accelerate growth.
Public Speaking, PD & Marketing Support
- Travel to schools, dioceses, and conferences to present Friendzy's professional development and represent the brand publicly.
- Deliver compelling presentations to educators, administrators, and diocesan leaders, translating Friendzy's research-backed framework into inspiration and action.
- Write marketing emails and outreach copy that supports both team-level prospecting and broader campaigns.
- Partner with marketing on messaging, campaigns, and lead-generation efforts that drive positive pipeline movement.
Qualifications
Required
- Proven track record of leading and developing a team that consistently hits or exceeds targets.
- Strong proficiency in using data to drive strategy including confidence building reports, analyzing data, building dashboards, and using data to drive decisions.
- Experience building monthly strategic sales plans with clearly defined lead and lag measures.
- Demonstrated ability to coach individually and hold them accountable to metrics with both warmth and rigor.
- Strong public speaking and presentation skills; comfortable in front of small groups, large audiences, and leaders.
- Familiarity with the non-public and Catholic school landscape, especially the rhythms and decision-making structures within them.
- Excellent written communication skills, including the ability to write marketing emails and outreach copy that converts.
- Willingness and ability to travel as needed to support the team, conferences, present PD, and develop big-rock partnerships (average of two trips a month)
Preferred
- Prior experience selling into K-12 schools, Catholic schools, dioceses, or faith-based organizations.
- Background in education, EdTech, SEL, or curriculum/PD sales.
- Experience presenting professional development to educators.
- Prior leadership experience.
Who You Are
A leader. You set vision, build trust, and bring people with you.
A coach. You meet each team member where they are and help them grow into where they want to go.
A driver. You move with urgency, follow through on commitments, and make things happen.
A communicator. You communicate with conviction and skill in a product demo, on stage, and in writing.
Mission-aligned. You believe in the importance of social emotional character education and the unique role of Catholic schools in shaping the next generation.
Driven. You invest in your own development, bring your team along, and always push for greater impact.
Why Friendzy
Friendzy is a research-backed, schoolwide faith-based character development program that teaches skills necessary to build healthy relationships, manage stress, improve academic focus, and reduce disruptive behavior. We call it skills for good, skills for life. Our work is making a real difference in classrooms and school communities, and we're entering an exciting season of growth. As National Partnership Director, you'll play a defining role in that next chapter — leading our team, shaping our strategy, and personally opening doors that bring Friendzy to entire dioceses and school networks.
How to Apply
Email your cover letter and resume to nicolle@friendzy.co with ‘National Partnership Director Application’ in the subject line.
